In 1963, University of Oregon graduate Bill Bowerman and Phil Knight alumni co-founded a company called "Blue Ribbon Sports Company" (Blue Ribbon Sports), the main sports. In 1972, the company changed its name to Blue Ribbon Nike, he began to create their own legend. NIKE is the world's leading sports brand, Nike translated into Chinese. Headquartered in Beaverton, Oregon, Nike is the world's leading sporting goods manufacturer. The company produces inclusive sporting goods: clothing, footwear, sports equipment and so on. 2002 fiscal year, the company's operating income reached a record $ 4.98 billion, up 2 percent from fiscal 2001. Nike with its own impressive performance impresses its founder Bill Bowerman once said the words: "As long as you have a body, you are an athlete and as long as there are athletes in the world, Nike will continue to develop. grow."

ANTA Sports Products Limited, referred to as ANTA Sports, Anta, is a joint venture and is the largest collection in manufacturing and marketing-oriented integrated sporting goods business, the main design, development, manufacture and sales of sports apparel, including "Anta "brand sports footwear and clothing. The company established in 1994 and headquartered in Jinjiang, Fujian, chaired by Mr. Ding Shizhong. Anta (China) Co., Ltd. was founded in 1991, the Hong Kong's International Investment Limited Angarsk, Anta (Fujian) Footwear Co., Ltd., Beijing Oriental Anta Sports Products Limited. More than a decade, Anta adhering to the "peace of mind business, practical man, a hundred years brand" business philosophy, through unremitting efforts, has developed into the largest production-oriented manufacturing and marketing in an integrated sporting goods business.

PUMA was established in 1948 in Germany 荷索金米兰, PUMA Chinese as the Puma, which means puma, a German shoe and sportswear production mainly of large multinational companies. Founder: Rudolf Dassler (Rudolf Dassler). Rudolf Dassler in 1924 joined his brother Adolf Dassler (nickname Adi Adi) Dassler located Hz if Raul company, and the company soon changed its name to Dassler Brothers. The mid-1930s, Dassler Brothers grow to nearly 100 employees, more than thirty kinds of models of the world's leading brand sports shoes. After World War II, Dassler Brothers to resume business, 47 employees, and to canvas and rubber extracted from the US fuel tank, made the first post-war sports shoes.

Li Ning was founded in 1990, after two years of exploration, has gradually become the representative of China, the world's leading sports brands. Li Ning Company to adopt a multi-brand business development strategy, in addition to its own core brand Li Ning (LI-NING), also has a brand Lotto (LOTTO), Ai high brand (AIGLE), cardiac brand (Z-DO). In addition, Li Ning company owned Shanghai Double Happiness, wholly acquired Kason Sports.