Li Ning was founded in 1990, after two years of exploration, has gradually become the representative of China, the world's leading sports brands. Li Ning Company to adopt a multi-brand business development strategy, in addition to its own core brand Li Ning (LI-NING), also has a brand Lotto (LOTTO), Ai high brand (AIGLE), cardiac brand (Z-DO). In addition, Li Ning company owned Shanghai Double Happiness, wholly acquired Kason Sports.